Charlene Li.- Leadership doesn't happen in a vacuum ..
“Mistakes in social media are inevitable – after all, you’re building relationships and what relationship is perfect? Four Goals that define your strategy:
- Charlene Li
1) Always start with Learn and use monitoring tools to do so.
2) Dialog with your community.
3) Help your members support each other.
4) Innovate and encourage ideas from your user base by using crowdsourcing.
About Altimeter Group.
Altimeter Group provides thought leadership, research, and consulting on digital strategies, with a core focus on how companies can leverage disruptive technologies.
Altimeter Group was formed in June 2008 by Charlene Li, a veteran technology and business analyst and co-author of the bestselling business book, “Groundswell: Living In A World Transformed By Social Technologies.” In August 2008, industry leaders Deborah Schultz, R “Ray” Wang and Jeremiah Owyang joined Altimeter Group as partners.
The business philosophy and values of Altimeter Group are:
Community is our strength
Balance provides perspective
Objectivity builds trust
Speed is a competitive advantage
Excellence is paramount
I think Charlene Li is a wise women and succesful.
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